Rollick, provider of marketing technology solutions for the powersports, RV and marine industries, launched its new Digital Dealer Subscription Package for marine dealers.
The comprehensive package empowers marine dealers with valuable tools to build trust via digital placement of the prestigious NMMA award badge, enhanced website engagement, nurture leads effectively through email automation and generate quality leads from members, customers and employees of affinity groups like Sam’s Club, AAA, Progressive, eBay, JD Power and the nation’s largest employers.
In today’s evolving digital landscape, marine shoppers seek deeper online engagement, the company said. Rollick’s new package addresses this demand head-on, dramatically improving the way dealers connect with online shoppers to drive more sales.
“We are very excited to introduce this comprehensive package for marine dealerships,” said Amy Norris, senior vice president of Dealer Solutions for Rollick. “Our commitment to creating solutions that address our customers’ defined needs guided the creation of this package. It includes a mix of our tried-and-true solutions and new offerings that help dealers showcase their accomplishments and more easily glean the results of the NMMA Award Program.”
Key features include:
- Single sign-on and consolidated dashboard to review NMMA survey results
- View results across all brands in a single report to save time and more easily act upon the learning
“For dealers that won a customer satisfaction award via their participation in the NMMA Program, gain credibility and build trust by proudly displaying a digital badge in multiple areas of your website,” the company said.
Statistics show that 55.6% of marine shoppers find personalized emails about their product of interest most influential in their ultimate purchase decision, Rollick said.