Rollick, a customer engagement technology provider for the RV, marine and powersports industries, announced the launch of GoRollick Sell, a new offering within the GoRollick Marketplace platform to help consumers sell their used RVs to Rollick dealers.
“The COVID-19 pandemic turned many people’s work lives and leisure time upside down, causing an increase in outdoor recreation vehicle purchases,” Rollick said, explaining the reasoning behind the new program. “This was followed closely by the supply chain crisis, which is continuing to impact many industries. And now, as U.S. consumers’ lives begin to return back to normal, some first-time buyers are looking to offload the vehicles they recently purchased and selling to a dealer is the preferred option.
“We recognized that our affinity-based customers, which come from trusted organizations like Sam’s Club, AAA, Progressive, Allstate and thousands of U.S. employers, are not always in a trade-in situation,” said Jill Tarallo, chief operating officer of Rollick. “Sometimes they just want to sell an existing vehicle without buying a new one. GoRollick Sell was created to give the millions of consumers we reach a simple, fast, and easy way to get offers from our dealers wherever and whenever they are ready to sell.”
Go Rollick Sell can be found within the new “Sell Your Vehicle” tab in the site navigation of the GoRollick Marketplace platform. It first became available to program users in late 2021 with a pilot program. Customers can choose to receive offers from participating Rollick dealers and partners for their RV, motorcycle, boat, ATV, UTV, scooter or watercraft after sharing information about their vehicle and completing a registration form.
“GoRollick Sell customers are proving to be one of our best partner lead sources,” said Mike Adams, CEO of Pop Sells, a broker of boats and other outdoor-related vehicles. “And given Pop’s unique business model, these customers are getting connected with the right buyer at the right price in a safe, convenient transaction. Rollick and Pop have teamed up to provide these sellers with the type of experience they’ve come to expect from the largest online marketplaces combined with the personalized service of our nationwide team of Pop consultants.”
