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Rollick Partners with AAA National


Rollick has partnered with AAA National to give AAA clubs the ability to offer a powersports and RV buying program to its members. The program allows members of participating AAA clubs to take advantage of special savings and benefits when they purchase motorcycles, scooters, ATVs, side-by-sides, snowmobiles, jet skis, golf carts, and RVs through Rollick’s nationwide network of certified dealers.

Program users also save on post-purchase items, such as gear, accessories, parts, and service. With the approval of a local AAA club, the program will be accessible through certified dealer websites, as well as GoRollick.com/AAA. Members will be verified via AAA National’s member validation service before receiving their special benefits. Over time, participants will also be able to receive special target incentives from Rollick’s original equipment manufacturer partners.

“We have a long history of partnering with consumer-centric organizations like Rollick to bring relevant new benefits to our club partners,” said Bob Huffman, director of automotive preferred supplier programs at AAA National. “The Powersports and RV Buying Program is a natural extension of our automotive offerings, and we’re confident our clubs and their members are going to love using it.”

To join Rollick’s certified dealer network, dealers agree to participate in Rollick’s buying experience, where members of Rollick’s affinity partners digitally receive a savings certificate containing upfront details on vehicle pricing, including all fees, available incentives, and savings on aftermarket products like accessories and apparel. Rollick certified dealers are committed to creating a personalized experience for Rollick’s affinity partners’ buyers.

“Given AAA’s incredible brand and loyal member base, AAA National is a very attractive channel partner for Rollick,” said Jason Nierman, a cofounder of Rollick and the company’s SVP of business development. “We expect the AAA powersports and rv buying program to be an exciting new offering for AAA clubs, which over time will generate previously unseen levels of awareness for powersports vehicles and RVs – bringing new consumers into the buying funnel and creating the highest level of satisfaction among program users.”

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