Rollick, provider of marketing technology solutions for the powersports, RV and marine industries, announced the addition of seven new manufacturer customers to its Aimbase platform so far in 2023.
Aimbase is Rollick’s flagship product that helps manufacturers and dealers in the outdoor recreation industries generate and seize customer engagement, optimize lead response, drive sales and measure satisfaction.
In recent years, Aimbase has expanded to include the ability for OEMs to display dealer inventory and digital retailing engagement tools on their website, as well as nurture brand leads generated through the dealer’s website and third-party lead generation programs. Rollick announced today yet another valuable feature that allows manufacturers to responsively trigger new messages or amend existing nurture streams based on the customer’s online journey. More specifically, manufacturers can tailor their communication and marketing efforts based on a customer’s specific interests and actions, such as the pages they are visiting on their website or clicks observed within an existing Aimbase nurture stream. The new feature provides manufacturers with enhanced precision in engaging with customers.
Among the new customers joining the Aimbase install network are companies like Landmaster and MadJax in the powersports space, which selected Rollick due to its long-standing experience, reliable technology and deep roots within these industries. These roots include integrations with large and established industry players such as LightspeedDMS, DX1, Kenect, 700credit and many more. Other new customers include four industrial equipment companies – Kioti, MAXX-D, Yanmar and Giant Loaders. The addition of these manufacturers solidifies Rollick’s expansion into the construction equipment, tractor, outdoor power equipment and trailer segments.
“We are excited to welcome all these new customers to our Aimbase platform,” said Jason Nierman, co-founder and chief revenue officer of Rollick. “Their decision to choose Rollick as their marketing technology partner is a testament to the effectiveness of our solutions in driving customer engagement and sales growth. We are particularly pleased to expand into the outdoor power equipment industry, demonstrating our ability to serve a wider range of industries. The team is working hard to add more customers and deepen our relationships with existing customers before the year’s close.”
As the company continues to innovate and expand its reach, more manufacturers and dealers recognize the value of Rollick’s Aimbase platform in maximizing their marketing efforts and driving business growth, Rollick said.
For more information about Aimbase or to schedule a demo, click here.
