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RumbleOn Hires Huge as New Agency of Record


RumbleOn , the e-commerce company simplifying how dealers and consumers deal with pre-owned vehicles, has announced Huge as its new agency of record. Huge works on campaign creation, digital advertising and marketing, traditional media buying, and business-oriented marketing efforts.

“Our partnership with Huge is a first of its kind for RumbleOn, and together I believe this match will better position our brand as we continue to expand further into multiple verticals,” said Marshall Chesrown, CEO of RumbleOn. “Huge has a unique understanding of who we are, what we do, and most importantly, our customers. Their plans included disruptive solutions and new opportunities that matches the ethos of RumbleOn.”

Over the coming months, Huge will work with RumbleOn to further build out its business strategy by conducting research, assessing the brand and its potential evolution, and creative development – all while expanding RumbleOn’s primarily online marketplace into more traditional advertising channels.

“When we issued this RFP, we were looking for an agency that had experience in the vehicle space, but more importantly could tackle scenarios using data-centric approaches,” said Heather Harrington, SVP of marketing at RumbleOn. “Huge was the perfect fit – they see the vision for where RumbleOn is headed, have access to the latest analytics, and know how to turn trends into tangible campaigns. I’m excited to see this relationship grow in the coming months.”

Huge is headquartered in Brooklyn, N.Y., and has more than 1,200 employees working across 13 offices throughout North America, Europe, Asia, and Latin America.

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