Rosie Hirsch, owner of manufacturer sales representative agency RV Lifestyle, has closed on the sale of her business, effective Oct. 30. The new owners of RVLI are Reese Bischoff, formally national RV sales manager for Power Products, and Sheldon Sterling, owner of the S. Sterling Co., an OEM manufacturer’s sales representative agency for more than 24 years based in Peachtree City, Ga.
Hirsch will remain with RVLI as a co-manager, alongside Bischoff, through 2020. After that she will remain on board on a consultancy basis.
“Rosie has been a leading force in the RV aftermarket sales industry, after starting her business in 2001,” said Bischoff, co-owner of RVLI. “I have worked with Rosie as Power Products’ RV sales manager for nearly 12 years, and have always been impressed with her professionalism, integrity and passion for the business. … We will continue to build upon the foundation that Rosie has created with a focus on continuous improvement, expansion of our sales team and enhancing our portfolio of leading suppliers to the RV industry.”
“After much reflection and consideration, I realized Reese and Sheldon were the perfect partners to continue to build on what RVLI has created throughout the years,” said Hirsch. “This collaboration provides RVLI with a cohesive and stronger sales team, and deep knowledge of other markets which are already showing strong growth opportunities for the company. Our suppliers have been extremely supportive, and personally, it means a lot to me.”
The company headquarters will be relocating from Camarillo, Calif., to Peachtree City, Ga., soon.
“Both RVLI and the S. Sterling, Co. will run as separate businesses, however, this unique and synergistic partnership will provide us a platform to leverage our knowledge base in the OEM and aftermarket channels,” said Bischoff. “This will provide our vendors and customers with the tools, expertise and guidance to grow their respective businesses.”
RVLI represents brands like ParkPower, Progressive Industries, Teknor Apex, Classic Accessories, Carefree of Colorado, Walex, Pollak, and Prest-O-Fit, among others.
