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RV Retailer Appointments Two New Execs


RV Retailer has appointed two new executives to the company’s leadership team. Chris Glenn has been appointed corporate vice president of service, parts and technology, and Taylore Elliott has joined the company as vice president, chief human resources officer.

“I am pleased to add Chris and Taylore to the RV Retailer executive team,” said Jon Ferrando, president and CEO of RV Retailer. “As we seek to create a world-class RV service operation across our growing network of 17 stores, Chris Glenn’s experience makes him the ideal person to lead our service and parts operations and retail technology solutions. Taylore Elliott brings the experience we need to lead RV Retailer’s focus on attracting, retaining and developing the best talent in the RV retail industry. This will be crucial to our success as we execute on our plans to expand RV Retailer in our core markets and new markets.”

Glenn will be responsible for all service and parts operations at RV Retailer, reporting to Ferrando. He also will be responsible for RV Retailer’s retail technology solutions. Elliott will be responsible for RV Retailer’s human resources function, also reporting to Ferrando. 

“I am excited to be working with our executive team and operating partners at RV One Superstores, Motor Home Specialist, and ExploreUSA to create the industry-leading organization in RV service and parts,” said Glenn. “I also see significant upside to our retail operations from the leading retail technologies we are exploring to enhance our customer experience.”

“I’m excited to partner with the RV Retailer team to build the premier RV retail business in the U.S.,” said Elliott. “I look forward to helping create the industry-leading company for retail talent.”

Glenn is a seasoned automotive executive with significant experience in service, parts and technology. He most recently served as a managing partner and COO at Motormindz where he worked with leading service, parts and digital retail technology solutions in the automotive sector. Prior to that, Glenn  held various management roles for 15 years at an automotive retailer, including as VP of service where he drove innovative solutions to improve the customer experience and retention in auto service operations across more than 260 stores.

Elliott’s experience includes more than 15 years of human resources leadership roles at an automotive retailer. In her most recent role, she led an HR team that served more than 70 auto dealerships and 7,000 employees. She was instrumental in initiatives to train and develop region, market and store leadership and building recruiting and training programs for key dealership positions including sales and service.

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