RV Retailer appointed Famous P. Rhodes as corporate VP and chief marketing and technology officer, and Larry Hall as president of ExploreUSA Supercenters. Both appointments are effective Dec. 1.
Rhodes will be responsible for all marketing of the company, reporting to Jon Ferrando, CEO and president of RV Retailer. He will also be responsible for technology and application development of the business.
Hall will be responsible for the day-to-day operations of ExploreUSA Supercenters in Texas, also reporting to Jon Ferrando.
Scott Chaney, currently CEO and founder of ExploreUSA Supercenters, will continue his involvement with RV Retailer and ExploreUSA as a partner.
“Famous brings years of experience building and leading strong marketing and technology teams,” said Ferrando. “As we seek to create a world-class RV sales and service experience across our growing network of 24 stores, Famous Rhodes’ track record and experience makes him a great addition to our already experienced retail team. He is especially talented at digital marketing, which will be critical to our continued growth in sales and service.
“Larry Hall has extensive sales and marketing experience, having spent nearly 20 years in the automotive industry with Ford Motor Co. and Volkswagen focusing on their dealer networks,” continued Ferrando. “Larry has a strong track record driving sales growth and brings great passion about supporting and developing high performing sales and service teams.”
“Our partnership with RV Retailer has been very successful and we are excited for ExploreUSA to continue its growth under RV Retailer and the leadership of Larry Hall,” said Chaney. “I am excited to continue my involvement and support of RV Retailer as a Partner going forward.”
“Scott Chaney led an incredible business in Texas as CEO of ExploreUSA that is growing and performing well for RV Retailer as we cross our first anniversary of ownership of ExploreUSA,” said Ferrando.
Rhodes is a seasoned automotive executive with years of experience leading and building marketing and technology teams. Rhodes most recently served as executive VP and CMO at Bluegreen Vacations, which went public in 2017.
Hall has led large teams, has a deep understanding of sales, marketing, and dealership fixed operations and he has managed businesses in all economies including a strong track record driving sales growth.
