Dealership group RV Retailer announced the appointments of a new chief financial officer, chief information officer and chief leadership coach and culture development officer.
Jennifer Robinson will serve as RV Retailer’s vice president, chief financial officer, with responsibility for RVR’s finance organization and reporting directly to Jon Ferrando, CEO. She will lead all finance functions, including accounting, financial reporting, capital planning, capital structure, financial planning and analysis, finance operations support, shared services and treasury operations.
Robinson has more than two decades of finance and accounting experience, starting her career at Deloitte and serving in finance roles the past 15 years for retail organizations, including public company CFO experience. She held senior finance positions at Michaels Stores, a $5 billion retail company with more than 1,000 locations.
“I am pleased to welcome Jennifer Robinson to our leadership team,” said Ferrando. “Jennifer brings deep and extensive finance experience in the consumer retail sector. She will help us drive operational excellence as we continue to grow RV Retailer.”
Mario Lozada will serve as RV Retailer’s chief information officer with responsibility for the company’s information technology function. He will report to Famous Rhodes, RV Retailer’s vice president, chief marketing officer.
His new company said Lozada is a seasoned IT leader with significant retail technology experience including most recently at Payless ShoeSource, where he led the company’s digital transformation by moving all technology from applications to infrastructure to the cloud, while significantly reducing IT operating expenses.
“Mario Lozada will strengthen our team with his retail IT experience,” said Ferrando. “Mario will be focused on ensuring we have strong IT systems and infrastructure as we continue our growth and invest in RV industry-leading retail technology as part of our strategy over the next several years.”
Shahnaz Broucek will serve as chief leadership coach and culture development officer, reporting directly to Ferrando. Broucek will be responsible for RV Retailer’s executive leadership development program and strategy, providing high impact learning, coaching and development resources for the company’s leadership teams. She will also take a lead role in RV Retailer’s strategy and investments to build a strong positive culture within the company.
Broucek has extensive experience in leadership development and executive coaching, team building, business communications, change management, business strategy and human capital management. She served on the faculty of the Ross School of Business at the University of Michigan teaching BBA and MBA students, and designed and taught programs at the Ross Executive Education Program, including RV Retailer’s University of Michigan Leadership Development Program that the company’s top 20 leaders participated in over the past year.
“Shahnaz Broucek will be an excellent addition to our team,” Ferrando said. “She is a talented and passionate leader, with expertise in leadership coaching, communications, and culture development. Her appointment to our team full-time reflects our unprecedented commitment to leadership development, investing in our associates, and building a great culture. She will work closely with me and Taylore Elliott, our (chief human resource officer), on these key priorities.”
“We continue to build an exceptional leadership team at RVR,” said Ferrando. “I am excited to attract the caliber of talent and experience that Jennifer Robinson, Mario Lozada and Shahnaz Broucek will bring to the areas of finance, technology and leadership and culture development at RVR as we continue to grow. They will make great additions to our leadership team.”
