RV Retailer, a dealership group with more than 100 dealerships and counting, announced that it is launching the Blue Compass RV brand. With that announcement comes a company name change, effectively immediately, and in 2023, the Blue Compass RV brand name will be rolled out to all the company’s stores across America.
“We are excited to launch the Blue Compass RV brand,” said Jon Ferrando, founder, president and CEO of Blue Compass RV. “Our goal is to create a powerful, iconic RV brand around an exceptional customer experience provided by our passionate associates across America. This is the next exciting phase for our company. We will make significant investments to promote the brand as we continue to relentlessly invest in all aspects of our business and grow our RV share.”
The company said the Blue Compass RV brand and logo were selected to reflect the company’s purpose of helping customers navigate their RV adventures across America while creating lasting memories with their families and friends. This is driven by the company’s mission to provide an exceptional RV sales, service and ownership experience that exceeds customer expectations.
As part of the rebranding the company will make significant investments in store interior and exterior design, including new signage. The new brand rollout will be consolidating 20-plus regional store brand names into one brand.
The company said its logo, which features a sun-drenched landscape of mountains accessible by a road of possibilities inside a compass, is a nod to Americans’ great love for road trips in their RV.
Since its launch in June of 2018 Blue Compass RV has grown to 106 stores in 33 states.
