RV Surge announced it will offer a free four-week RV Business Lab beginning Oct. 28, providing practical business education, guest contributors and community resources to help RV service professionals launch, run, market and grow their businesses.
The online program is open to RV technicians, inspectors, mobile service providers and local RV repair shops, whether they are preparing to launch, already serving customers or looking to improve and grow, RV Surge said. There is no registration fee, application approval process or software purchase required. Participants may attend one session or all four.
Four Weeks of Practical RV Business Education
The RV Business Lab includes four live online sessions, each beginning at 6 p.m. MST and lasting approximately 60 minutes:
- Oct. 28 — LAUNCH: Foundation & Business Priorities. Review services, pricing, target customers, service areas and business foundations.
- Nov. 4 — RUN: Systems & Customer Experience. Explore customer inquiries, scheduling, estimates, payments, communication and follow-up.
- Nov. 11 — MARKET: Visibility & Customer Follow-Up. Discuss local marketing, online visibility, reviews, referrals, lead handling and customer follow-up.
- Nov. 18 — GROW: Business Progress & Next Steps. Evaluate what’s working, identify opportunities for improvement and establish priorities for the next 30, 60 and 90 days.
Each session stands on its own, allowing participants to create what’s missing or improve what’s already in place. Someone interested only in marketing, for example, can attend the third session without participating in the earlier weeks.
For more information and free registration, visit SurgeNowPayLater.com.
Business Support Beyond Technical Training
RV Surge founder Micah Schmidt said he recognized a need for business guidance while attending the 2025 NRVTA Expo, where he met professionals struggling with the business and marketing sides of their operations.
“Some people had been in business for a year and were still trying to handle all their own website updates, social media, SEO and everything else themselves,” Schmidt said. “Being trained to inspect or repair RVs is one thing. Knowing how to operate, market and grow a business is another.”
Schmidt said these challenges are not limited to new businesses. RV Surge serves companies ranging from large local RV repair shops to solo RV technicians working independently, with a team behind the scenes supporting clients through business technology, professional marketing services and ongoing operational assistance.
“RV Surge is much more than a collection of software tools,” Schmidt said. “A business owner can have the newest and most powerful software available, but if the business has no visibility, no marketing, and nobody knows it exists, those tools cannot create growth by themselves. The technology must connect with a real strategy for helping customers find, trust and contact the business.”
Experience, Community & Accountability
The Business Lab is led by Schmidt and Kathleen Daniels of True North RV Service, with guest contributors providing additional perspectives throughout the four weeks.
Schmidt brings experience in business systems, marketing, automation and artificial intelligence, along with firsthand experience of the RV lifestyle. He and his wife are currently full-time RVers, as are Daniels and her husband, Andrae Daniels, an RVTAA-certified technician. Daniels operates True North RV Service alongside Andrae. Their combined experience gives them a unique understanding of both the RV owner’s perspective and the challenges of operating and growing an RV service business.
“Performing the repair is only one part of running an RV service business,” Daniels said. “Someone must answer the phone, understand what the customer needs, schedule the work, communicate expectations, manage estimates and invoices, collect payment and follow up afterward. Staying in communication with the customer from start to finish is essential to providing excellent service, and that commitment is one of the reasons True North RV Service has earned more than 200 five-star reviews.”
Participants receive the comprehensive RV Business Guide, a personal Business Tracker with more than 200 actionable items, session recordings and access to additional educational and community resources, RV Surge said.
Schmidt said the program also addresses the isolation that many independent RV business owners experience. Through shared learning, accountability and conversations with others in the industry, the Business Lab aims to help participants identify blind spots and take practical steps forward.
More Than Software
In addition to the free Business Lab, RV Surge provides business software, websites, SEO, digital advertising, social media marketing, automations, AI-powered customer communication and other marketing services to help RV businesses operate and grow.
Its RV Surge 360° Growth Operating System connects customer communication, scheduling, estimates, invoices, payments, automated follow-up and reporting. The company also offers Harvey, its AI-powered chat and voice receptionist, to help businesses respond to inquiries, support appointment booking and provide after-hours customer service.
These software and marketing services are available separately and are not required to participate in the free Business Lab.
Surge Now, Pay Later Remains a Separate Option
RV Surge also offers Surge Now, Pay Later, an optional software payment program for qualifying RV service professionals preparing to launch, facing startup budget constraints or struggling after recently starting their businesses.
The program is not a loan or financing product, the company said. It helps qualifying businesses reduce early monthly software costs by waiving the regular monthly platform fee for the first 30 days, with the possibility of extending the waiver up to 90 days under the program’s qualifying-payment rules. The first actual monthly platform subscription charge is also discounted by 50%. Onboarding, usage charges and optional services are separate.
The free four-week Business Lab also gives participants an opportunity to better understand what their business needs — whether that’s improving existing systems, getting help with marketing, or determining if Surge Now, Pay Later might be a good fit for their situation.
Participation in Surge Now, Pay Later is not required to attend the free RV Business Lab.
To learn more and register for the free RV Business Lab, visit SurgeNowPayLater.com.
