Trader Interactive announced a strategic partnership between RV Trader and RVT.com, two of the RV industry’s leading online marketplaces, that will boost listings visibility, streamline operations and provide a continuously enhanced toolset to help dealer customers drive sales and business efficiencies.
The collaboration unites two trusted platforms that share a mission to maximize value for dealers through broader exposure, stronger technology and more serious buyers, the company said.
“This partnership isn’t just about bringing two leading marketplaces together. It’s about investing in our dealers’ current and future success,” said Chris Harvey, general manager, Recreational Vehicles. “By RV Trader combining forces with RVT.com, we’re offering dealers unmatched visibility and innovative selling tools, all in one streamlined experience. It’s an exciting step forward in our mission to drive meaningful results and long-term success for our partners in the RV industry.”
Key benefits for dealers include:
- Greater exposure to buyers: Beginning this month, all current RV Trader dealers will automatically have their inventory listed live on RVT.com, making it possible to reach a larger and more engaged audience of about 7 million monthly shoppers throughout North America. With broader reach and deeper buyer engagement, dealers can drive faster sales cycles and extend their presence into new and growing markets.
- Simplified inventory and lead management: All dealers advertising on RV Trader and RVT.com will now have access to TraderTraxx, Trader Interactive’s centralized hub for managing inventory, leads, reporting, website content and more. Dealers will be able to view all information for both marketplaces from a single portal with a common interface, reducing administrative overhead while also providing deep insights for better decision-making.
- Continuing investment in enhanced dealer tools: Both RV Trader and RVT.com dealers can now take advantage of new tools introduced on a regular basis to help them work more efficiently, sell more effectively, and drive long-term growth. Examples include CallConnect, which tracks phone leads by listing to help dealers understand exactly what’s generating interest and where to focus their efforts; and AI descriptions that enable dealers who manually list inventory to instantly generate engaging and impactful content for each unit, accelerating the listing process.
- One-stop enrollment for new dealers in the U.S.: New U.S. dealers can now bundle RV Trader and RVT.com, eliminating the extra effort required to sign up for both platforms separately.
The two marketplaces will retain their domain independence when the integration is completed this month. For more information, please visit RVTrader.com and RVT.com.
