RV Trader has announced a new Deal Designation feature in its TraderTraxx portal that gives dealers instant access to pricing information without manual research. The new tool compares a dealer’s pricing to the average price of matching units locally and nationwide, and assigns a “Great Deal,” “Good Deal,” “Fair Deal” or “Above Market” designation to each unit, helping dealers zero in on RVs in their inventory that are above or below market value.
Leveraging RV Trader’s proprietary data, Deal Designation:
- Reports the average price for a unit of a specific year, make, model and trim without requiring dealers to manually research and monitor similar listings on the RV Trader marketplace
- Bases prices on live inventory, requiring at least three units with the same year, make, model and trim to ensure that dealers can price their inventory against relevant units
- Updates regularly based on the previous day’s data and can fluctuate from day to day based on a listing’s mileage or price adjustments, enabling timely price adjustments to stay competitive
- Allows feedback when dealers question the accuracy of a designation with a “See An Issue” button in the Deal Designation section of TraderTraxx
- Can be accessed from the TraderTraxx mobile app, making competitive pricing information available while speaking to customers on the lot
Deal Designation is included to dealers who list inventory on RV Trader with a Silver subscription or above. It joins a wide range of other insights provided on TraderTraxx to help dealers optimize their digital marketing strategy, including inventory performance, consumer search patterns and marketplace competition. Information spans impressions, pageviews and connections for RV Trader listings; performance of audience and social retargeting ads on third-party websites; top vehicles, top model years and how many units of popular models are currently listed; and a comparison pricing feature showing median market prices of specific units for multiple model years and trims.
“Every data insight we provide to dealers through TraderTraxx helps them build their competitive edge, whether in tracking inventory trends in the market or measuring consumers’ interest in their inventory as part of the pre-purchase process,” said Paige Bouma, VP for Trader Interactive’s Recreational Brands, including RV Trader. “Deal Designation is a strong addition that eliminates time-consuming manual pricing research and equips dealers with information that may make the difference between losing and closing a sale.”
