At the National RV Trade Show, hosted in Louisville, Ky., the RV Industry Association released its inaugural “40 Under 40” list, which included RV Trader’s Heather Chandler among the honorees.
The list, which aimed to identify current and future leaders in the RV industry under 40 years of age, selected recipients who have demonstrated a commitment to the industry and have shown leadership potential. Those named spanned manufacturers, dealerships, suppliers, campgrounds, and media companies representing many industry leading companies, including Keystone RV, Mercedes-Benz, and the Pennsylvania RV and Camping Association.
Chandler, who has been with RV Trader for over 10 years, first focused on servicing RV Trader’s dealer base, gaining a better understanding of its online advertising wants and needs before moving into her current role in 2016.
As the major accounts manager, Chandler works to support the unique needs of multi-location dealerships. Her deep understanding of the industry, dealer priorities, and consumer behaviors has allowed her to provide insights and create custom experiences for this ever-growing segment.
“I was truly honored to be included in this list along with many impressive, young leaders in the industry,” said Chandler. “The multi-location dealerships I work with are highly recognizable within the industry which is why I believe this role is so important. They have different needs than a single location dealership and trying to find solutions that will work for their unique situation is a fun and ongoing challenge.”
“Our vision has always been to be more than an advertising platform for our dealers,” said Paige Bouma, vice president of RV Trader. “Heather has proven to be a true partner to these customers acting as their champion with our internal stakeholders and making sure their needs are being represented as we develop new products, processes, and procedures.”
