The National RV Dealers Association (RVDA) and RV Trader, the online marketplace for RV sales, in collaboration with Statistical Surveys, a provider of data analytics for the RV industry, announced the release of a newly recorded, free webinar titled “Unlocking the Power of Pre-Purchase and Post-Purchase Data.”
The comprehensive session aims to empower RV dealers with valuable insights on leveraging critical consumer data to enhance sales, customer experience and overall business performance.
The 11-minute webinar, now available on-demand via the RV Learning Center’s YouTube channel, covers a range of topics designed to help RV dealership professionals better understand the behavior of RV buyers at both ends of the purchasing journey. By analyzing pre-purchase and post-purchase data, dealers will discover actionable strategies to increase conversion rates, improve inventory management, and create stronger, long-term customer relationships.
Key takeaways include:
- Leveraging Pre-Purchase Data: Understand what potential RV buyers are searching for in dealer inventories, their preferences and how to effectively tailor marketing and conversion rates to attract the right customers.
- Post-Purchase Insights: Learn how to track RV customer behavior and satisfaction post-purchase to enhance customer retention, generate long-term relationships and positive reviews.
- The Power of Data Analytics: Explore how data-driven decisions can optimize business practices, from inventory management to marketing outreach.
- Best Practices for RV Dealers: Discover proven tactics for translating data into effective sales strategies, improving customer engagement, and boosting profitability.
“Data is a critical component of decision-making in today’s competitive RV market,” said Phil Ingrassia, president of RVDA. “By understanding this data, RV dealers can build better customer relationships and increase their bottom line. We’re excited to deepen our Endorsed Provider relationship with these leading-edge companies and this new webinar and ensure RVDA members are aware of discounted rates on SSI products that deliver results.”
“The partnership between RV Trader, Statistical Surveys and RVDA exemplifies how data and innovation come together to empower RV dealers with actionable insights,” said Jennifer Green-Neff, vice president of brand marketing at Trader Interactive, parent company to SSI and RV Trader. “By leveraging the unparalleled data we provide, dealers can craft fully informed sales strategies that drive growth and improve customer satisfaction. This webinar is a testament to our commitment to equipping dealers with the tools they need to succeed in today’s competitive market.”
