RV Trader has introduced a series of virtual retailing tools and services designed to enhance leads, streamline the lead management process, and provide multiple channels for connecting with in-market consumers online, according to the company.
Additions include new functions created to encourage consumers to make an offer on or request a video of an RV, increased communication with the addition of video and live chat as well as a texting option, upgraded lead management tools and the new Lead Enrichment feature, offering consumer shopping activity insights.
“During this pandemic, we have seen the increased need for more robust virtual retailing tools and our teams are working tirelessly to ensure we help drive our dealers’ businesses forward during this unprecedented, ever-evolving environment,” said Lori Stacy, CEO at parent company Trader Interactive. “In light of COVID-19, we have shifted our entire business to deliver the right solutions to support a virtual retailing model for our customers, and as online shopping increases, we saw the need to provide our dealers with even more opportunities to connect with their buyers online.”
The virtual retailing collection of tools, available for all dealers, includes:
Make an Offer – This new feature expands a dealers’ ability to start transactions online as consumers can now initiate a pricing offer within the RV Trader marketplace or on the dealers’ website with the click of the “Make an Offer” button.
Request a Video – Potential buyers can now indicate that they are interested in seeing a video of a particular unit by clicking the “Request a Video” button and completing a lead form.
Video Chat – Customers can now request a video chat on the dealers’ website or on RV Trader’s marketplace to interact with dealers directly.
Lead Enrichment – RV Trader’s new Lead Enrichment tool provides dealers with insight into potential buyers’ shopping patterns on their marketplace. For each individual lead that comes through the site, dealers will now receive a real-time notification email with the following information on that specific consumer: time in market, high- and low-price range they have been searching in, total listings viewed, and latest units viewed.
Lead Manager – This new tool gives dealers insight into the leads they receive and gives them the power to assign and monitor the progress of their dealership within TraderTraxx, RV Trader’s dealer platform. Within Lead Manager, dealers have the ability to access their leads, inventory management, performance metrics, and more.
SMS Texting – Buyers can text dealers about vehicles of interest directly from the relevant RV Trader listing.
Live Chat – Potential customers can interact with someone at a dealership within a matter of seconds, or whenever the dealer designates themselves as “available,” through a pop-up window. This tool allows dealers to offer real-time, on-screen assistance the moment the consumer has a question about a piece of inventory.
In addition to providing a variety of virtual retailing solutions, RV Trader has also created a Virtual Retailing Resource Center to provide dealers with a library of insights and tools to support their business during coronavirus. The library includes information on federal emergency funding options, industry trends, videos, and articles.
