During the 2025 RV Dealers Convention/Expo, a panel session will update dealers on retail registration data from the first half of 2025 and pair it with consumer behavior insights from millions of RV shoppers.
“2025 RV Buyer Trends: What They Mean for Your Sales Strategy” will take place from 8:15 to 9:15 a.m. on Tuesday, Nov. 11, in the digital marketing/BDC education track.
This session brings together exclusive retail registration insights from Statistical Surveys with behavioral data from millions of RV Trader shoppers, revealing where customers begin their journey, how they move through the funnel and what separates a lead that converts from one that doesn’t.
Moderated by Erin Ruane, chief customer officer at Trader Interactive, the workshop panelists also from Trader Interactive include Anna Stoica-Zhang, vice president of product marketplaces; Sasha Pyshkov, vice president of analytics and insights; and Scott Smith, vice president of OEM and strategic initiatives. Additionally, Shannon Pinto, vice president of statistical surveys, will join the panel.
Learning outcomes for this session:
- Identify new and returning buyer segments emerging in 2025
- Understand how online research and in-store experiences intersect
- Turn behavioral data and lead insights into actionable sales strategies
- Use transparency and timely communication to improve conversion
- Apply data-driven planning to strengthen 2026 performance
To register for the 2025 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn and X.
The Convention/Expo will take place Nov. 10-14 at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of Canada and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at 703-364-5518 or email jnewhouse@rvda.org.
