As part of its Dealers Convention/Expo, which was held virtually this year, the RV Dealers Association said it wants to remind everyone that educational content from the expo is still accessible on the organization’s website.
Between education seminars and Vendor Training +Plus sessions, there are 60 on-demand workshops covering all aspects of dealership operations. The virtual convention/expo gives dealers a cost-effective way to provide professional development to new and experienced employees.
Some of the on-demand digital marketing education workshops are:
All PR is Local: Using Community Influencers to Grow Your Business
Courtney Bias, director, strategic marketing and communications, Go RVing
Karen Redfern, vice president, brand marketing and communications, Go RVing
Go RVing has reached millions of prospective and current RV owners through its extensive social influencer program. Attendees will learn how to identify potential social media allies in their community and reach more qualified customers, create general local PR, and raise their dealership’s profile.
Level Up: Seven Digital Tactics to Immediately Elevate Your Brand & Drive More Visitors to Your Dealership
Simon Heseltine, vice president of audience growth, Trader Interactive
If a consumer has a pleasant experience on a dealer’s website, they are that much more likely to come into a dealership. So how do dealers ensure their digital presence reaches a broader audience, creates a user-friendly experience, and cultivates repeat visitors? This session offers the seven digital tactics needed to elevate a dealership’s online presence.
New Google Ads Targeting Restrictions: What You Need to Know
Betsy Sprenkle, creative content strategist, 9Clouds
Matt Stoffel, sales and outreach manager, 9Clouds
Google will restrict ad targeting capabilities for RV dealers and other industries. While these changes may throw some digital ad campaigns for a loop, dealers can stay ahead of the curve. Learn what these changes are, why they are happening, and how dealers can maintain strong results with their Google advertising dollars.
Take Advantage of the New Normal: Marketing Tactics to Optimize Your Rental Income
Paige Bouma, vice president of recreational brands, Trader Interactive
Whether a seasoned RV renter who is familiar with the platform, or someone looking to break into the RV rental market, this session can help. The presentation opens with exclusive data on the RV renters’ demographics, shopping habits and preferences. Dealers will learn how to use consumer buying habits to better influence their digital marketing strategy.
Vendor Training Plus+
Trevor Allred, vice president, Business Development, KENECT
Did you know that 89 percent of customers and prospects would rather communicate via text message than phone call? Learn how to attract and convert more customers via text messaging from a website, Google or Facebook, and how to text from an existing business line instead of personal cell phones.
All of the content will remain live through Jan. 31, as will exhibitor booths.
To register, click here.