By understanding current trends and dynamics, dealers can strategically position their business to capture market share and generate more leads. In the competitive RV market, leveraging data insights is essential for gaining an edge and effectively engaging buyers at every stage of the sales funnel.
“Insights 360: Leveraging Consumer Data for Market Success” begins at 12:45 p.m. Nov. 14 and is led by Erin Ruane, chief sales officer, RV Trader and Statistical Surveys Inc.; John Ryneska, senior sales manager, Statistical Surveys Inc.; Gillian Luce, assistant vice president, marketing, Trader Interactive; Anna Stoica-Zhang, director of product, marketplaces, Trader Interactive; and Sasha Pyshkov, director of data analytics and insights, Trader Interactive, is part of the business innovation education track.
Learning objectives for this session:
- How to leverage data-driven insights to optimize marketing efforts and effectively engage buyers at various stages of the sales funnel to improve lead generation in a competitive market.
- The current trends and consumer behaviors in the RV market using insights from RV Trader’s marketplace, consumer research, registration data from Statistical Surveys Inc., and more to strategically position their dealership for success.
- Techniques for refining inventory and engaging their buyers based on consumer preferences, marketplace behavior, and the consumer purchase journey.
To register for the 2024 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn and X.
The event is sponsored by RVDA of the U.S., RVDA of Canada and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email jnewhouse@rvda.org.