The RV Dealers Association (RVDA) has officially extended its endorsement of Trader Interactive’s RV Industry Data Program, through Statistical Surveys Inc. (SSI), and RV Trader. Trader Interactive, the parent company of both SSI and RV Trader, continues its collaboration with RVDA to provide dealers with valuable insights and a 10% discount on its exclusive industry insights that enhance marketing and RV inventory management strategies.
The program offers dealers crucial information on today’s RV buyers, including demographics, shopping behaviors and purchase journeys from RVTrader.com and SSI. It also provides powerful tools like data visualization and analytics to support better decision-making. Dealers can access valuable insights, such as the locations of new RV unit registrations and detailed sales data by make, model, length and axle count, across all fifty states. This comprehensive information gives RV dealers a complete overview of the market at state, county, city and zip code levels.
Additionally, the program encompasses educational resources to RVDA members such as quarterly webinars, market reports and the Annual RV Trends Yearbook.
“Trader Interactive brands are the industry’s go-to source for accurate RV consumer and retail data,” said RVDA President Phil Ingrassia. “This program and discount provide RV dealers with valuable retail information, enabling them to set up a data-driven approach to increase sales, capitalize on market opportunities and help them succeed in growing their business.”
“RV Trader enables dealers to reach a nationwide audience of high-intent buyers while providing critical insights into consumer search behavior,” said Kristen O’Hara, RV OEM director. “These insights help dealers better understand their audience, allowing them to fine-tune their marketing efforts, optimize inventory, and ultimately drive stronger sales performance.”
“Statistical Surveys empowers RV dealers with comprehensive, accurate data that helps them stay ahead in an evolving market,” stated John Ryneska, senior sales manager, SSI. “Our insights into RV buyer demographics, sales trends, and regional registration data enable dealers to make data-driven decisions that boost efficiency and drive growth.”
