RVDA Names Quality Circle Winners

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Dealer Satisfaction Index

The RV Dealers Association will honor RV brands built by 19 manufacturers with its Quality Circle Award in Louisville, Ky., on Nov. 30, just prior to the opening of the National RV Trade Show. 

These brands, manufacturers and products received at least 15 dealer responses and scored 4 or above on a 5-point scale in overall dealer satisfaction in the association’s 22nd Annual Dealer Satisfaction Index (DSI) survey, according to a news release.

“The DSI Quality Circle Award recognizes the high level of success these manufacturers have had in working with their dealer business partners,” said RVDA Chairman of the Board Brian Wilkins of Bath, NY-based Wilkins R.V. Inc.  “Their commitment to continuously improving products and services ultimately helps dealers serve customers better and preserves our industry’s share of consumers’ discretionary dollars.”

The towable RV manufacturers and brands receiving awards are (in alphabetical order by manufacturer):

Airstream; Coachmen (Catalina Travel Trailers, Freedom Express Travel Trailers), CrossRoads (Sunset Trail), Forest River (Flagstaff Travel Trailers & Fifth Wheels/Shamrock Expandables, Rockwood Travel Trailers & Fifth Wheels/Rockwood Roo Expandables, Surveyor/r-pod); Grand Design (Momentum, Reflection, Solitude); Heartland (Big Country/Elk Ridge, Cyclone/Road Warrior/Torque/Edge, Landmark, North Trail/Wilderness, Prowler/Trail Runner); Jayco (Camping Trailers, Eagle, Jay Feather, Jay Flight, Pinnacle, Toy Haulers, White Hawk); Keystone (Alpine/Avalanche, Bullet/Premier, Cougar/X-lite, Fuzion/Impact, Hideout/Retreat, Montana/Big Sky/High Country, Outback/Terrain, Passport/Elite, Raptor/Carbon, Springdale/Summerland/Residence, Sprinter); KZ (Durango/Durango Gold/Venom, Sportsmen/Sportsmen Sportster/Sportsmen Classic, Spree/Spree Connect/Spree Escape MXT/Vision); Lance (Travel Trailers/Toy Haulers, Truck Campers); Prime Time (Avenger, Crusader/Sanibel, LaCrosse/Tracer and Spartan); Starcraft (AR-ONE), and Venture (SportTrek/Sonic).

The motorized RV manufacturers/product categories receiving awards are (in alphabetical order): Airstream; Coachmen Class C’s; Jayco/Entegra Coach; Leisure Travel Vans/Triple E; Newmar; Pleasure-Way; Roadtrek, Tiffin and Winnebago/Itasca.

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on four core issues of reliability, parts, warranty and sales. 

The 22nd Annual DSI survey was conducted between August and October.

444 dealers responded to the survey this year and provided an all-time record 3,154 brand ratings, an average of a little more than seven per dealer.  A summary of the DSI survey aggregate results will appear in the December issue of RV Executive Today.


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