The RV Dealers Association has endorsed the RV Industry Data Program “Spotfire” from Statistical Surveys of Grand Rapids, Mich.
The new arrangement gives RVDA members a 10 percent discount on data purchases from this long-time provider of market share solutions for our industry.
In addition, Statistical Surveys will present a Vendor Training Plus session on the program and a free webinar to inform dealers about the benefits. For more program details go to the RVDA website.
“Through Spotfire, Statistical Surveys allows end users to see where they stand in their local market and discern how to gain market share. RVDA members are getting a discount on a vital and unique business resource that has the power to guide dealers to reshape market strategies for optimal results,” said RVDA President Phil Ingrassia
The program is offered to RVDA members through the RV Assistance Corp., a subsidiary of RVDA that develops benefit programs for the association.
“This is an incredible resource for the dealer who seeks to truly understand a local or regional market and leverage that information to expand their customer base,” RVAC Chairman Jeff Hirsch said. “As a dealer, I can say this program has helped my team to move forward with expansion plans built on hard data. Knowing the numbers helped us move ahead with confidence.”
The RV Industry Data Program, using Tibco Spotfire software, provides dealers with data visualization and analytics, including data on where new units are being registered and which dealers sold which units by make, model, length and axles.
The dealer data is available for 34 states with DMVs currently providing reports, but new unit registry information is available for all 50 states. Registry or placement information gives a complete picture of the RV market by state, county, city, and zip code.