RVDA Previews Expo’s Education Lineup for Young Leaders

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A dozen workshops with topics of interest to younger attendees will be part of the education lineup for the 2015 RV Dealers International Convention/Expo.

Several first-time speakers will present at the Expo on topics ranging from leadership to general management and recruitment in the hour-long sessions, the RV Dealers Association said in a news release.

Education workshops take place Nov. 4 to 6 during the convention, which runs from Nov. 2 to 6 at Bally’s in Las Vegas.

Randy Sobel will present the first education workshop tagged for young RV leaders, titled “Principle Centered Selling,” at 9 a.m. Nov. 4.

Sobel, a 25 year veteran of the RV industry has written an RV-specific sales book based on his concept of principle centered selling. In this session, Sobel will teach ways to master principles that will guide employee behavior toward increased performance and productivity.

Concurrently that day (Nov. 4), Bill Koster of Protective will deliver a presentation on “Ethics for the RV Professional” at 9 a.m.

Koster, an insurance and finance expert, holds both a master’s degree in business administration and a doctorate in management, and teaches as an adjunct professor.

Koster will explain how dealers can successfully build a culture of ethics in their workplace, even in a world often beset by ethical challenges.

Nancy Friedman will present “Seven Traits of a Successful Leader” at 2 p.m. Nov. 4.

Friedman will identify seven leadership traits and share the strategies behind each one. Friedman keeps her presentations lively and is known for an entertaining style and her ability to keep her audience engaged.

At 3:25 p.m., Maryellen Adams of The Employment Network will offer “Best Practices for Hiring and Retaining Talent in RV Retail.” She will cover ways to bring in the best candidates, keep the best employees, and build a brand that makes your dealership a sought-after employer.

On Nov. 5 Ricardo Roman of Caliper will present “Job Analysis: Key to Hiring and Development Criteria for Top Sales Performance.” He will share ways to implement hiring and development practices which build effective teams; cover ways to improve individual and team performance through training; and teach how to implement strategies that motivate and reward teams.

“Digital Marketing: What’s Now and What’s Next” will be presented by Samantha Scott of Pushing the Envelope Inc. at 2 p.m. Thursday. Attendees will leave prepared to formulate a game plan to use the newest digital marketing tools, enhance lead generation, and implement a cohesive approach for digital marketing.

Jody Urquhart will deliver a humor filled presentation on how to develop healthy communication patterns with anyone. “I Love My Job, It’s the People I can’t Stand” will take place at 2 p.m. Nov. 5. Urquhart of, will offer attendees proven strategies for dealing with difficult customers and training employees to do the same. She also will help dealers understand the toll that difficult and negative customers can have on staff members.

Duane Bunn of Bank of America Merrill Lynch will present “Keeping Up With Fraud in a Digital World: Tips, Tools, and Techniques,” at 3:15 p.m. Nov. 5. In this very important session dealership staff will learn what is going on in a fluid fraud landscape focusing on trends and on strategies and practices to address the situation.

Urquhart will present “Follow Me I’m Right Behind You, How to Lead and Influence Others,” at 4:30 p.m. Through humor, insight and inspiration, Urquhart provides a lively, interactive look at how to inspire a spirited and resilient workforce that stays focused and productive.

On the final day of the show, Rich Moore of Protective will present “Compliance and Your Dealership: What You Don’t Know Can Hurt You” at 8 a.m.

Moore’s education workshop will help attendees realize the pitfalls of putting compliance issues on the back burner.

Advance registration rates are available online at the convention website. Dealer members who register by Aug. 31 pay only $659 to attend and lock in the advance rate of $639 for the rest of their staff – even those who register at later dates.

Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at 703-591-7130 ext. 103 or send an email to [email protected].

Visit to register and for regular updates. You also can get convention updates on LinkedIn, Twitter, and Facebook.

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