Photo credit: Svetlana Glazkova - stock.adobe.comEach month, the RV Industry Association, Go RVing and the RV Technical Institute’s PR team drive RVing awareness through strategic outreach to targeted mediums reaching key audiences.
- They do this by pitching data, expert commentary and timely story angles (like National Cat Day) to spark media interest.
- Oftentimes, the interest sparks interest in other media outlets covering the same angle or data point increasing RVing’s presence in more chatter.
Journalists continue to seek out trusted sources for RV ownership trends and data, RVing education and inspiration, and how careers like the RV technician pathway is a viable AI-proof choice. By providing credible data and expert commentary, the PR team helps shape stories that influence how millions of travelers and potential buyers see RVing.
As coverage builds, the ripple effect continues — one mention sparks another as journalists and tourism partners discover new ways to feature RV travel in their own stories and marketing efforts. This month’s outreach also strengthened relationships with key media and destination marketing organizations (DMOs), ensuring RVing remains a core part of broader tourism and economic conversations.
Recent press highlights include:
- Explore – How Younger Generations Are Changing The RV Camping Industry As We Know It
- Golf Central Magazine – Top 10 Golf Courses in the US and RV Campgrounds Near Them
- NerdWallet – 5 Great Road Trip Routes in the United States
- New Jersey Family – Your Family’s Guide to Celebrating America’s 250th
- Slash Gear – Yes, You Can Park Your RV at Costco—But There Are A Few Things to Know First
Each data point shared and each interview supported sets off a chain reaction — expanding RVing’s reach, reinforcing credibility and keeping our industry’s story rolling forward.
