RVshare announced today the launch of its new brand campaign, “Use Your Outside Voice,” made in partnership with the creative team at Copacino Fujikado.
As the largest online community for RV renters and owners, RVshare said its company ethos is centered on the spirit of the open road, and this campaign is meant to capture the unbridled freedom RV travel provides.
“Use Your Outside Voice” reminds travelers “of the spontaneous delights that await on a road trip – the joy of testing the booming echoes of a canyon, hollering out the window, flopping onto a top bunk because you called ‘dibs’ or having ice cream for breakfast … It’s all because you can – embrace it!” the company said.
“We’re thrilled to work with the brilliant minds at Copacino Fujikado to introduce our new brand campaign ‘Use Your Outside Voice,’” said RVshare’s Vice President of Marketing Martijn Scheijbeler. “RVshare offers the liberty to go where you want, when you want to, without inhibition. Our team hopes this campaign, along with RVshare’s renewed brand identity, fuels inspiration for both RV aficionados and road trip enthusiasts alike to hit the open roads with RVshare.”
On June 9, RVshare debuted a series of memorable campaign videos, directed by Janssen Powers and the expert filmmaking team at Farm League. The new spots are available to stream on YouTube and social media, and will be running in eight key markets across the U.S. The brand has also introduced a new logo in tandem with the campaign, embodying the “lively, inclusive spirit” of RVshare. Watch the first of the video series here.
