RVT.com, an internet classifieds ad site for new and used RVs for sale, travel and fifth wheel trailers, motorhomes and campers, has introduced two new advertising products for RV dealers Native Super Leaderboard Online Display Ads, as well as dynamic re-marketing ads on Facebook.
RVT.com’s Native Super Leaderboard Online Display Ads are completely new to the RV industry. These large banner ads at the top of RVT.com search results pages, pull listings from a dealer’s inventory that match a buyer’s search criteria, and include a section for dealership information, brands and promotions. The ads appear to be part of regular content on RVT.com, resulting in a high click-through rate for advertisers. The new Native Super Leaderboard Online Display Ads are offered as a free upgrade for existing Super Leaderboard advertisers and at $15 CPM for other advertisers.
RVT.com introduced dynamic re-marketing on the Google display network for RV dealers last year and has now added a new Facebook Dynamic Re-Marketing ad product. An RVT visitor who views a Dealer’s listing, can now be served that same listing within their Facebook newsfeed, on both desktop and mobile devices. Early testing has shown these ads generate up to a 20% click-through rate for RV dealers, easily doubling the clicks to a dealer’s RVT.com inventory.
Earlier this year, RVT.com introduced National Featured Ads for Dealers, a new advertising product for RV dealers that allows them to showcase their high-end inventory to a national audience. These RV dealer ad products — as well as several new product offerings for RV dealers — will be featured in a 2017 RVT.com Product Catalog that will be distributed at the RVIA Industry Show in Louisville, KY, on Nov. 28-Dec.1, 2016.