RVT.com, a classifieds ad website for new and used RVs for sale, travel and fifth wheel trailers, motor homes and campers, has created a new educational guidebook for RV dealers on how to boost sales by optimizing current digital advertising as well as how to identify and leverage new digital marketing opportunities.
The guidebook, RV Marketing for the Digital Age, summarizes years of online selling experience, extensive new research, plus the results from experimentation and testing at RVT.com to unveil proven strategies and tactics that help RV dealers increase sales.
“RVT.com has well over 15 years of experience in generating sales for RV dealers in the USA and Canada,” said Shawn Friesen, RVT.com vice president. “In this time, we have discovered some key insights that can help RV dealers sell more, and we have decided to share this insight in a format that is easy to understand and, if implemented, will help increase sales almost immediately.”
The guidebook includes detailed how-to information for RV dealers on:
• How to perfect your RV Detail Pages (RVDPs) to increase sales
• How to write compelling RV descriptions
• How to create Calls-To-Action that drive leads
• How bad listing data is costing you sales
• Some of the latest advances and best practices in digital RV advertising
Some of the significant advances in digital RV advertising outlined in the guidebook include the proper use of landing pages, location-based targeting, A/B testing, re-targeting and a cutting-edge new product, dynamic re-marketing.
The guidebook is available online for free download at rvt.com/rvdigital. Hard copies are also available, and mailed upon request. For more information, visit RVT.com or call Chris Mapson, 800-282-2183 x710.