RV Web Services (RVWS) has announced a new social media management solution aimed at helping RV dealers attract new customers by building a strong Facebook and Twitter presence. The GoSocial service handles social media posting and advertising on the dealer’s behalf, creating visibility on social channels without requiring dealers to dedicate their own resources.
Services available from the RVWS GoSocial team include creation of Facebook and Twitter pages, optimization of existing pages, weekly content postings to both platforms, monthly Facebook advertising of the dealership’s business and inventory, and monthly performance reporting on social media initiatives. Each dealer is assigned an RVWS social media specialist to guide the process, determine strategy, and create content to execute that strategy.
The service leverages RVWS’s affiliation with RV Trader.
“Social channels offer an important and increasingly essential means for RV dealers to expand their customer base, but most dealerships lack the time and personnel to create and manage an effective social media marketing program on their own,” said Jim Quinlan, vice president of Dealer Services at Trader Interactive. “Our GoSocial service enables dealers to maintain an active social profile without taking their own staff away from their core sales-related responsibilities.”
