Safe-Guard Products International, provider of branded protection products for the automotive, RV, powersports and marine industries, announced the launch of its redesigned website.
This signifies the company’s digital transformation from a third-party administrator (TPA) to a Protection Products Platform that delivers frictionless service, consistency and customer-centric solutions, the company said.
The transformation is the result of a purposeful digital strategy designed to leverage the company’s 30 years of data and applications that drive key metrics, business decisions and enhanced service capabilities.
The company said its new website is a powerful representation of its company, people and commitment to innovation.
“A one-size-fits-all approach to protection products isn’t enough in today’s market, especially considering the various generational groups that currently drive spending,” says Safe-Guard CEO Randy Barkowitz. “For many years, we have set out to change the industry, drive innovation, and enhance transparency. Our evolution from a traditional TPA to a Protection Products Platform allows us to grow with our customers, no matter how their needs change over time.”
Serving a diverse customer base, the company has fully embraced changes in the F&I industry to meet the market demand of vehicle owners. The company’s digital transformation mirrors the broad changes happening across the automotive sector, promising to dynamically reshape the industry landscape for the better.
“The new website is a powerful representation of our company, our people, and our commitment to innovation,” says Safe-Guard President David Pryor. “Through the integration of data and advanced analytics, we’ve successfully transformed Safe-Guard into a Protection Products Platform that will drive sustainable and scalable growth for our customers.”