Management and sales training expert David Martin will deliver back-to-back workshops for dealers as part of the sales education track during the 2022 RV Dealers Convention/Expo, which is Nov. 7-11 at Caesars Palace in Las Vegas.
“Order Takers No More!” is an hour-long course, scheduled for 8:15-9:15 a.m. Tuesday, Nov. 8, designed to help dealers and their sales staff get back to the basics. In this workshop, Martin will discuss the best responses to customer objections that will inevitably occur. He will also share the eight most powerful questions to ask customers, as well as the psychology behind them. Finally, Martin will identify how to use social media and other prospecting methods to cultivate a never-ending flow of prospects.
Topics for this workshop include:
- Learn the three keys to sell from stock and close the sale
- Take back to the dealership powerful responses to the six main objections heard from customers daily
- Discover the eight most effective questions that turn shoppers into buyers
From 10:45-11:45 a.m. on Tuesday, Nov. 8, Martin will discuss “The Virtual Sales Professional.” COVID-19 caused a seismic shift in consumer shopping habits, he notes, and without question, remote communication and selling techniques can be the perfect complement to the traditional sales model. In this workshop, attendees will learn how to drive sales by utilizing a more personal customer experience.
Topics for this session include:
- Learn why video is such a crucial part of today’s interaction with customers
- Discover what specific techniques it takes to be an expert in electronic communications
- Be exposed to best practices on communicating with prospects in the way that ensures that they will stay engaged
Martin is president of the Mar-Kee Group, an international sales and management training company. He has 40 years of sales, management and training experience and his firm has served more than 5,100 dealers worldwide.
To view the schedule of events and register, click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn and Twitter.
