Sandy Hesse, Blue Ox Debut Jay C. Hesse Welcome Center

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Hesse Welcome Center

Sandy Hesse, Jay Hesse’s widow and secretary of the Blue Ox/Automatic Equipment board of directors, cut the ribbon marking the dedication of the Jay C. Hesse Customer Welcome Center last week in Pender, Neb.

“It’s appropriate that the Welcome Center be named in Jay’s honor since one of the foundations of our success within our industries is our customers. Customer service is one of the things that Jay was always passionate about and the Welcome Center will be a lasting tribute to his legacy,” Blue Ox/Automatic President and CEO Ellen Kietzmann said.

The Welcome Center is the centerpiece of the Blue Ox RV Park, which was originally conceived by Hesse to accommodate Blue Ox customers who came to the factory for service or who simple wanted to see where and how their products were produced.  The RV park has 16 full service camping spots with cement pads, sewers, 50-amp electric service and free wireless Internet connections and cable TV, plus 13 grassy dry camping locations.

“We’re a very customer driven company,” Kietzmann said. “We have always been enthusiastic about our customers.  We encourage customers to come by and see us whether it’s to check new equipment, be fitted for a baseplate for a new vehicle or simply to visit us.

“If they don’t have anything to stop by for, they can come by and visit to put a face with the company, take a tour of the factory and spend as much time as they want at our park.  Anyone who has purchased a Blue Ox product is able to stay at our RV park free of charge.”

The Welcome Center includes an office where customers can have private conversations with our service coordinator, plus a large living space complete with couches, easy chairs, televisions, a game table, a small kitchenette and a front porch with benches and rocking chairs.

The company also has welcome packages prepared for visitors to the park that include maps of the local area, brochures of local attractions so that they can explore shopping, eating and other things the community has to offer.

Mike Hesse, chairman of the board, said, “Dad wanted customers to connect to the company in ways beyond the products – to see the people behind the scenes. I believe our new Welcome Center facilitates that goal by making it easier for them come by and benefit from the ‘Blue Ox/Automatic experience.'”


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