Scot Eisenfelder Named CEO of APCO Holdings

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APCO Holdings, a provider and administrator of automotive F&I products and home to the EasyCare, GWC Warranty and MemberCare brands, has announced that Scot Eisenfelder has been named CEO, effective May 1st. Eisenfelder joined APCO as senior vice president, strategy and planning, in August 2020.

APCO Holdings’ current Chairman and CEO, Finbarr O’Neill, will assume the position of executive chairman.

Scot Eisenfelder

“I look forward to continuing the strategic direction that Fin has set here in the last two years,” said Eisenfelder. “We have several exciting new initiatives planned, including the expansion of core offerings that will help our customers thrive in a digital retail world. We will also continue to expand our offerings in the credit union, RV and direct-to-consumer channels.”

APCO said O’Neill will relinquish his role as CEO upon completion of a two-year commitment. As executive chairman, O’Neill will oversee strategic direction and senior management development.

“When we recruited Scot to join the board in 2019, we knew he would be an excellent fit at APCO, due to his deep automotive industry experience and keen understanding of the critical role of automotive dealers in the industry. Over the last year he has taken on increasing levels of responsibility, demonstrating at each step he is more than capable of leading APCO to new levels of growth,” said O’Neill.

In his two years as chairman and CEO, APCO said O’Neill has helped drive a number of changes including bringing more focus on the core business, shedding extraneous initiatives, upgrading systems, improving processes and preparing for the impact of digital retail on the automotive industry.

Prior to joining APCO Holdings, Eisenfelder was executive chairman and CEO of Affinitiv, Inc., a provider of data-driven marketing and retention solutions. He also spent time at AutoNation, JM Family and Reynolds and Reynolds.

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