Jonathan Dawson, founder and president of Sellchology, will host two workshops on recruiting and the psychology of sales in the sales track at the 2021 RV Dealers Convention/Expo. The Convention/Expo is scheduled for Nov. 8-12 at Paris Las Vegas.
Sellchology is selling through psychology. There are proven principles that influence and impact the way people think, communicate, buy, sell, set goals or perform daily tasks. Sellchology teaches salespeople and managers how to use these principles to create a truly unique buying experience for customers. This experience-based philosophy of selling generates incredible results for dealers.
“Recruiting: To Find a Needle in a Haystack, Light it on Fire!” takes place 9-10 a.m. Wednesday, Nov. 10. This workshop examines ways to recruit high-quality sales candidates.
The learning objectives for this session include:
- Tips for implementing the “needle” philosophy of effective staffing.
- How to identify, attract and hire the most desirable candidates.
- How to design a “road-to-the-hire” process by using the provided 12-step method.
From 9-11:45 a.m. on Thursday, Nov. 11, Dawson will present “Super Session: Psychology of Objections – Prevent the Fires, Fix the Wiring!” Dawson, a highly sought after and internationally recognized expert in psychology of sales, will be a first-time RVDA Convention/Expo speaker. He will explain how to avoid customer objections by fixing the communication issues that often lead to the objections in the first place.
The learning objectives of this session include:
- A five-step approach teams can use to minimize or prevent objections.
- The most common questions and objections that slow or stop sales process.
- How to create a more stress-free sales experience for both the salesperson and the customer.
Visit www.rvda.org/convention for regular updates as the convention approaches. People can also get convention updates on LinkedIn, Twitter, and Facebook by following #RVDAConEx.
