Sensible Weather, provider of weather protection for travel and outdoor experiences, announced its new partnership with Kampgrounds of America (KOA). Rounding out a robust portfolio of Sensible Weather camping partners, this partnership allows campers to buy Weather Guarantees at more than 450 KOA campgrounds across the U.S., the company said in a release.
Sensible Weather provides a differentiated value to customers, with a Weather Guarantee that gives peace-of-mind and tangible experience benefits, while providing booking conversion improvements and incremental revenue for partners such as campgrounds, hotels, golf courses and more. Guests who are offered a Weather Guarantee have more confidence to book without worrying about the impact of unpredictable weather. Aligned with KOA’s commitment to enhancing the outdoor experience with their signature outdoor hospitality, campers can now add a Weather Guarantee to their bookings throughout the KOA system.
Sensible Weather provides a unique Weather Guarantee for every reservation based on the dates of travel and location. If the weather each day exceeds predefined parameters, Sensible Weather automatically sends a text to message to consumers letting them know how to collect their payout. Customers don’t need to submit a claim — there is no haggling or claims process. Campers with Weather Guarantees can receive reimbursements from Sensible Weather of up to 100% of their nightly rate in real-time, based on the day-of weather data via a text notification typically before the predicted weather event occurs.
“Camping today is about getting outside and making the most of your time outdoors. With six out of 10 U.S. households identifying as campers and camping accounting for a third of all leisure trips, more people are seeing the importance of connecting with nature,” said Nick Cavanaugh, Ph.D., Sensible Weather CEO and founder. “Instead of letting the threat of unpredictable weather get in the way, our Weather Guarantees help campers commit to their next camping trip, and with the addition of KOA to our portfolio, will help campers make the most of their time at the majority of campgrounds across the U.S.”
Since 1962, KOA campgrounds have been a place to create unforgettable moments — relaxing with family or friends, enjoying the great outdoors or gathering around a campfire. According to KOA’s 2024 Camping & Hospitality Report, active campers have increased by 68% over the past 10 years, adding an additional 21.6 million households. As more people seek experiences in the outdoors, KOA aims to grow with the demand and maintain an unparalleled camping experience from booking to arrival to departure. KOA’s partnership with Sensible Weather offers a new convenience to campers that will ultimately increase booking confidence and amplify the guest experience, Sensible Weather said.
“By early June, 40% of campers said they had altered plans due to weather,” said Diane Eichler, senior vice president of marketing at KOA. “Outdoor hospitality can be heavily impacted by the weather. By offering Sensible’s Weather Guarantee, we will enhance our campers’ experience, encouraging more campers to book their next adventure with confidence and make lasting memories in the outdoors.”
