HOLO Footwear has formed a collaboration with Kampgrounds of America (KOA) in a three-year deal that begins this July and August, pairing sustainable footwear brand HOLO with the world’s largest campground network to highlight the brands’ aligned goals.
“There is so much synergy between the HOLO and KOA brands,” said Yuri Vega, HOLO Footwear co-founder and president. “Our focus is on democratizing sustainability and ensuring the accessibility of the outdoors to everyone aligns well with KOA’s mission of encouraging people to connect with the outdoors and each other.
“KOA campgrounds have been a part of my family’s summer trips for many years, so it is incredibly personal and exciting to have HOLO Footwear partner with KOA on our first-ever brand collaboration. We can’t wait for our consumers to see and wear this special product and to enjoy their summer outside adventures with HOLO x KOA.”
The limited edition HOLO x KOA camp shoes – a twist on the brand’s existing Maverick and Credimus silhouettes – will be available exclusively on HOLO’s website and KOA’s website in July, and then will be launched at Nordstrom stores nationwide the month following.
“Encouraging outdoor exploration has been a key tenet of our organization over our 60-plus year history,” says Diane Eichler, senior vice president of marketing at KOA. “Our partnership with HOLO is yet another opportunity to encourage even more people to connect with the outdoors and each other while also supporting sustainable products and habits.”
