Skyline Homes, a Champion Homes brand, was recognized as America’s Most Trusted Manufactured Home Builder for the fourth consecutive year.
“This is a cherished award for us,” said Champion Homes President and CEO Mark Yost. “It lets us know that today’s manufactured home buyers look to us for excellence in quality, customer experience, and satisfaction. That’s a high bar to clear, and we work every day to clear it.”
Skyline Homes’ Net Trust Quotient Score of 98.5 secured the Michigan-based company the highest trust rating among the most prominent builders in the manufactured home industry.
The honor is significant, in part, because trust is a crucial element in today’s competitive manufactured housing landscape, the company said. Trust means customers are more likely to:
- Purchase a product when they trust the brand to deliver on its promises
- Maintain a long-term commitment to the brand
- Recommend and refer the brand
“Skyline Homes creates that trust with every home, from designing each one to enhance buyers’ lifestyles to exhibiting its highly regarded — and uncompromising — dedication to quality materials. Even after all of that effort, the company applies an exhaustive quality control process and continues supporting its customers beyond closing,” the company said.
The results of the America’s Most Trusted studies are released every year. A total of 75 specific product studies are conducted annually, surveying hundreds of thousands of consumers about their feelings about different brands and products.
Net Trust Quotient Scores (NTQS) are a metric that assesses whether consumers are confident about a particular brand within a particular product category. The scores determine if the product meets consumer expectations compared to competitors. Using social and opinion science research practices that adhere to the highest quality consumer research standards, this trust metric aims to provide consumer-driven insights into consumer behavior.
