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Small Town Dealer Makes Big Strides

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Like many dealers across the country, Mark Casstevens’ dealership, Countryside RV, has boomed in recent years.

The modest dealership near Yadkinville, N.C., was, until recently, an auto and RV lot, and has increased business about “100 percent” to start the year, and has grown from a three-person staff to around 10 in recent years, according to Casstevens.

Most recently, the company decided to expand its service operation, hosting a ribbon-cutting ceremony on April 15 for a new 6,500-square-foot service garage with two drive-through bays that can hold up to four RVs at once.

The growth, while modest compared to multi-location dealers throughout the country, is near overwhelming for Casstevens and his wife, who co-manage the company.

“We outgrew the shop about a year ago, so it’s absolutely through the roof. I can’t hardly keep a grip on it,” he said.

The small size of the dealership doesn’t bother Casstevens, though. In fact, he’s aimed to identify the dealership with its down-to-earth staff and up-front ownership.

“We’re out in the country, so it’s a country setting,” he said. “We still have a log cabin office up front.”

The dealership, which specializes in towable and park model sales, also features a covered parking area with full power and water hookups, where prospective buyers can spend the night in an extended “test drive”.

After spending the previous 31 years of his life working in the auto industry – including the dealership’s first 15 years – Casstevens made the decision to drop auto sales from the dealership two years ago to focus on RV, and is glad he did.

“I jumped in this thing full-time and like I say, it’s full-time,” he said. “I wouldn’t have any time to do anything else.”

Now 17 years old, Casstevens credits the dealership’s long-running success with the pride he and his employees take in their work, and with the respect shown to customers.

“It’s all in pride,” he said. “We’re in the middle of nowhere, but if you go online and look at our testimonials, we’ve sold two in California this month and Colorado. It’s all about how you treat people, and the testimonials are filling up.

Casstevens’ broad business model remains the same as it did 17 years ago when he opened the dealership with a staff of three: “I just treat people like I want to be treated,” he said. 

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