Solo Stove, a home and outdoor lifestyle brand within Solo Brands, said for the first time it will be participating in the 97th Macy’s Thanksgiving Day Parade on Nov. 23.
The focus of the “Igniting Memories” float that Thanksgiving morning will be the RV lifestyle, with an idyllic campfire scene as the highlight.
According to the company, the centerpiece float scene features the Solo Stove Bonfire, its popular smokeless fire pit, and creates a vision of hanging around the campfire, roasting s’mores and connecting with those who matter most. The float’s RV was custom built by the artisans at Macy’s Studios to fit on top of the float wheels, appearing as though it has been towed right up to the campsite.
“We’re thrilled to partner with the Macy’s Thanksgiving Day Parade on the first ever Solo Stove float, designed to inspire people everywhere to gather with friends and family,” said John Merris, president and CEO of Solo Stove. “Solo Stove loves bringing people together to reconnect around a great fire, and we’re excited to bring exactly that to a national audience during a season of gratitude and gathering.”
