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Spartan Motors Becomes The Shyft Group

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Novi, Mich.-based Spartan Motors, which makes chassis for RVs along with other related products, announces its name change to The Shyfft Group.

The move follows the divestiture of its Emergency Response (ER) business, and along with the name change comes a new logo and new website.

“For 45 years, the company has gone to market as Spartan,” said Daryl Adams, president and CEO. “This new chapter has been well contemplated, it’s aligned with our long-term growth strategy, and it’s one we’re incredibly proud of. After the divestment of the ER business unit, we went through a months-long process to select the new brand. The Shyft Group represents the pivot in market-focus and the corresponding forward momentum we’ve garnered in the work truck, specialty service, and delivery vehicle markets. As our new name signals, The Shyft Group is nimble, aggressive, and here to win.”

The name, which the company said represents speed, efficiency, agility, and a high-intensity approach, was approved by its board of directors and by a vote of the shareholders. The company now trades under the NASDAQ ticker symbol “SHYF”.

While The Shyft Group will serve as the overarching corporate parent company to the organization’s go-to-market brands, Utilimaster, Royal Truck Body, Strobes-R-Us, Spartan RV Chassis, and Builtmore Contract Manufacturing (formerly Spartan’s contract manufacturing business) will continue to serve customers under their existing brand names.

“I am incredibly proud of our heritage and excited for the possibilities for the new brand. I’d like to extend a thank you to the leadership team and to the board for their contributions in The Shyft Group’s name selection process,” said Adams. “Together, we selected a brand that represents our intent to be a fast-paced, responsive, and ever-evolving organization. Leveraging market analysis and deep customer insights to drive relevant innovations, we are committed to dramatically impact the way goods and services are delivered today, tomorrow and into the future.”

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