SpinCar, a leader in digital automotive engagement software, will operate under a new name – known as Impel – effective immediately.
The company said its name change reflects its evolution and growth, as well as its focus on driving innovation in automotive retailing. Along with the name change, the company is expanding its product offering with the launch of F&I Pursuit – a conversational AI-powered solution for automated post-sale F&I retailing. Dealers can learn more at the Impel booth at the NADA Show 2022 in Las Vegas, March 11-13.
The company’s new name was inspired by the word “impel”, which means “to push or drive forward.” The name Impel captures the essence of the company’s mission – driving the auto shopping experience forward by enabling retailers of every type and size to deliver more engaging customer experiences at every touchpoint, Impel said.
“Over the past eight years, we’ve developed innovative technology solutions that have helped thousands of dealers, OEMs and marketplaces deliver more engaging customer experiences,” said Devin Daly, Impel CEO. “Our new name communicates the broad impact that we are making across the entire automotive customer journey and underscores our company’s continued commitment to harnessing the power of technology and data to move the industry forward. Together with our partners and our customers, we’re proud to be shaping the future of automotive retailing.”
Impel’s newest product, F&I Pursuit, provides dealers with a complete communication, merchandising and digital retailing platform for generating post vehicle sale F&I revenue. F&I Pursuit combines automated SMS text and email communications with e-commerce capabilities to enable consumers to purchase vehicle service and protection products after they leave the dealership. F&I Pursuit continuously mines dealership DMS records and proactively engages with customers who did not buy supplemental protection products at the time of vehicle purchase. A fully integrated e-commerce experience offers flexible payment options and seamless transaction processing directly on participating dealers’ websites, Impel said.
“F&I product sales are critical to dealer profitability, yet the average attachment rate for vehicle service contracts sold at the dealership is less than 50 percent,” said Daly. “F&I Pursuit turns those lost opportunities into sales by educating, engaging and converting shoppers after they leave the dealership, from the comfort of their own home. These after-purchase sales represent fully incremental revenue for a dealership’s business office. We’re excited about this new product and we’re looking forward to helping dealers leverage the power of AI to engage customers and grow their business in new ways.”
