Software and technology company SpinCar announced the expansion of its Sales AI product into specialty vehicle markets. SpinCar said its AI solution delivers automated shopper communication via SMS text and email for specialty dealers of every vehicle type and size, including RV, powersports, commercial trucking, machinery and heavy equipment and marine.
SpinCar’s Sales AI platform responds to online inquiries 24 hours a day, engaging shoppers in personalized, human-like text and email conversations. Sales AI is designed to optimize shopper engagement and lead conversion rates by ensuring complete and consistent follow-up for every digital lead that is submitted to a dealer. Through direct integrations with dealer CRM systems, Sales AI delivers VIN-specific responses as well as automated showroom appointment scheduling and reminders. The platform improves sales and internet marketing team efficiency, the company said, by increasing engagement rates and handing off ready-to-buy shoppers to sales personnel.
“The demand for instant gratification and always-on communication is increasing exponentially. That’s particularly true in the RV and recreational powersports markets where purchases are highly emotional and less utilitarian, but it’s no less valid with the more considered and deliberate commercial buyers in heavy machinery or commercial equipment,” said Devin Daly, SpinCar co-founder and CEO. “With Sales AI, dealers can immediately respond to every inquiry, even during off-hours, with an engaging and personalized conversational experience. The automated follow-up and integrated appointment scheduling capabilities drive staff productivity and operational efficiency, which is so critical to specialty dealer performance. The combination of conversational AI technology and enhanced digital merchandising offers an unbeatable foundation for results, and we’re excited to make these next-generation capabilities available to RV and other specialty retailers.”
SpinCar made its announcement at the American International Motorcycle Expo 2022 in Las Vegas.