RV News

SSI Reports Retail Sales Down 24.12% YOY in February

In February 2026, the RV industry experienced a -24.12% year-over-year (YOY) decline, compared to a -6.45% YOY change in February 2025, said Statistical Surveys Inc. (SSI), a subsidiary of Trader Interactive that gathers data and insights on the RV industry.

Here are the February 2026 findings released by SSI on April 8:

New RV sales varied across categories:

  • Motorized RVs: -31.24% YOY
  • Towable RVs: -22.96% YOY

Category Performance – New RV Sales

Performing in Line with the Market

  • Class B: +5.43%

Underperforming the Market

  • Fifth Wheels: -20.32%
  • Travel Trailers: -23.23%
  • Class C: -38.55%
  • Class A: -44.18%

Used RV Market Trends – February 2026

Unlike new RVs, used RV sales saw positive YOY growth (+1.57%), indicating continued consumer demand in the pre-owned segment.

Used RV Categories Performing in Line With the Market

  • Fifth Wheels: +2.24%
  • Travel Trailers: +0.77%
  • Class C: -0.05%

Top-Performing Used RV Categories

  • Class B: +7.27%
  • Class A: +4.99%

Regional Performance – Where Demand is Rising & Falling

Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities, SSI said. However, other markets are experiencing steeper declines, indicating potential challenges for dealers. Below are some of the strongest and most-declining markets based on February 2026 data.

Top Growth Markets – February 2026

  1. Greenwood, SC → +233.33% YOY
  2. Eagle Pass-Del Rio, TX → +233.33% YOY
  3. Utica, Rome, NY → +200.00% YOY
  4. Columbus-Starkville, MS → +175.00% YOY
  5. Beckley, WV → +166.67% YOY

Declining Markets – February 2026

  1. Mason City, IA → -85.71% YOY
  2. Ponca City, OK → -85.71% YOY
  3. Fort Dodge, IA → -81.82% YOY
  4. Orangeburg, SC → -81.82% YOY
  5. Escanaba, MI → -80.00% YOY

For more information, contact SSI at [email protected].

RV PRO Staff

The go-to business-to-business publication for RV industry professionals, RV PRO features a team of experienced writers and editors with a collective 54 years of editorial experience and 11 years of RV industry experience. For more about our team, visit rv-pro.com/about

Related Articles

Back to top button