RV manufacturer Storyteller Overland recently promoted Thor Audiss to vice president of marketing.
The company said Audiss has spent the past three years as director of marketing, leading its marketing team and supporting the sales team’s initiatives through seasons of new product launches, supply chain challenges and rapid company growth. He has more than six years of experience in the advertising industry, with a specific focus on community and people-minded design.
“I’m super grateful for this opportunity to grow within Storyteller and transition from marketing director to the newly created role of VP of marketing,” Audiss said. “I think it’s important that Storyteller has continued to be not just a customer-focused company but also a people-focused company, giving every one of our teammates the ability to be successful and grow personally and professionally within our company and industry.”
Audiss was originally recommended to Storyteller in 2020 as a consultant to help with a specific product launch. His talents and passion for the Storyteller brand led to his hiring several months later.
“Now he successfully leads one of the most creative and effective marketing teams in this or any industry I know,” said Storyteller CEO Jeffrey Hunter. “Thor combines immense talent and youthful energy with a solid depth of maturity and deep passion for making our customers’ lives better. His advancement into the VP of marketing spot signals even better days and better vibes ahead for our brand and community.”
As vice president of marketing, Audiss will continue to create brand awareness around Storyteller’s world-class adventure vehicles and facilitate exceptional experiences for its community of explorers, adventurers and outdoor enthusiasts.
Audiss added, “We will continue to focus on creating stellar customer experiences in keeping with our inclusive brand values, which is what brought us to where we are today. Additionally, we will continue to have in-person activations and events throughout the country, bringing experiences that inspire, equip and unite our customers and supporters.”
