The UK’s 2025 Caravan, Camping & Motorhome Show closed on a high, with some exhibitors reporting significant sales increases and an engaged audience of leisure vehicle enthusiasts at the NEC Birmingham. Some brands saw sales increase by 20% compared to last year, reinforcing the show’s position as the premier start-of-season event for the UK’s leisure vehicle industry, show organizers said in a release.
Across the six-day event (Feb. 18-23), a strong footfall of 89, 207 visitors (excluding exhibitors) contributed to a vibrant and dynamic show, with thousands of visitors eager to explore the latest motorhomes, caravans, camper vans and camping innovations. From first-time buyers to seasoned touring enthusiasts, the show proved to be an essential destination for those looking to invest in the freedom of outdoor adventures.
Exhibitors have hailed the show as a major success, with Slavica Sterk, managing director at Adria UK, commenting that expectations had not only been met but exceeded. “We expected a strong performance, but the show has exceeded all our expectations. Sales are up by 20% from last year, and it’s clear that this is the right place to showcase our vehicles. The ability to engage directly with enthusiastic customers in a dedicated show environment has been invaluable.”
Steve Sharpe, group managing director at Lowdhams, echoed this sentiment, describing the event as “fantastic — well-organized, brilliantly attended and a real highlight for the industry. Seeing so many new and returning customers eager to explore and invest in leisure vehicles reaffirms just how important this show is.”
Simon Howard, marketing director at Bailey, commented on the importance of the show in delivering sales. “The Caravan, Camping & Motorhome Show remains a key event in our sales and marketing calendar, with NCC Events successfully delivering an audience of just under 90,000 visitors to view our latest caravan, motorhome and camper van models over a six-day period. In spite of the challenging economic conditions retails sales levels remained solid and we look forward to returning here again next year.”
Ben Parkin, sales director at Coachman, also praised the event, noting that it had been “a solid show, with a good level of interest in our latest range. We’ve seen positive engagement from visitors, leading to encouraging sales. It’s always valuable to be here and connect with customers in this environment.”
Amy Cooper, manager at Rolling Homes, said, “The show has been absolutely fantastic! We’ve had such great engagement with customers and the quality of visitors has been excellent. It’s been amazing to see so many new faces interested in what we do. A really great show all around!”
Oli Arnold, founder of Vanlife Conversions, said, “Our first year exhibiting at the show has been amazing! We’ve had a great flow of customers every day, all impressed with the event and absolutely loving the vans. We couldn’t be happier with how it’s gone!”
Mike Ellard, owner at Escape Campers, said, It’s our first show at the NEC, and it’s gone beyond our expectations. We certainly look forward to returning.”
Andrew Robson, PR executive at The Camping and Caravanning Club, said, “We’ve had a great time speaking to our members and meeting newly signed members during the show. The popularity of our members’ area has been a real highlight, reflecting the enthusiasm and passion for camping and touring holidays. Listening to people sharing tips on their favorite club sites has been a real pleasure, and we’re looking forward to seeing our campers throughout the year.”
Harvey Alexander, director of marketing and membership services at the Caravan and Motorhome Club, said, “It was great to be at the Caravan, Camping & Motorhome Show. The teams on both of our stands enjoyed welcoming club members and show visitors and sharing inspiration and tips for touring trips to help everyone get more from the great outdoors. Our daily forum schedules with expert speakers were very popular.”
Karen Dodd, marketing director at NCC Events, commented, “It’s been encouraging to see such enthusiasm from both visitors and exhibitors. We’re delighted to have welcomed thousands of enthusiasts to the show as well as introducing the benefits of ownership to those visiting for the first time, right at the start of their leisure vehicle and camping journey.
“The positive sales results reinforce the Caravan, Camping & Motorhome Show’s role as a key retail event for the industry. We’d like to thank all of our exhibitors, partners and speakers for helping us present another fantastic show and of course all the visitors who travelled from across the UK to explore the latest products and experience the fun activities that were on offer. We hope they came away with inspiration to get planning their next adventure in the great outdoors.”
For those who missed out, the Motorhome & Caravan Show returns to the NEC from Tuesday, Oct. 14 to Sunday, Oct. 19. A signature event in the industry, the show is used by the leading UK and European manufacturers as a launchpad to present their new 2026 season models and innovations. The show is the UK’s largest leisure vehicle event, showcasing an even greater choice of camper vans, caravans and motorhomes to compare and buy — before they are available on the forecourts.
For more information, visit mcshow.co.uk.
