California-based SuperSprings International has a presence this week at the Florida SuperShow. The company said it purchased a 10-foot by 20-foot booth that is heavy on video screens and imagery, according to Tom Bateman, director of marketing.
Using video production whenever possible was always a part of the company’s marketing plan, Bateman said.
“We produce all visual content in-house, and building our new booth allows us to capitalize on the wealth of video and imagery we’ve established,” Bateman said. “As much as we want to sell product and grow, we want to be known as a brand that people want to be associated with. Ultimately, we’re here to invest in lifestyles, tell stories and create better journeys, including a journey at a tradeshow.”
The company will have a similar presence at the NTEA Work Week show and SEMA later this year.
“The reason for our investment is that we have a goal to become the best-known suspension brand in the world, and we believe part of that comes from investing heavily in marketing,” Bateman said.
The company’s director of sales, Sky Padgett, will be in person at the Florida show, he said.
