TAXA Outdoors Founder Garrett Finney, the inventor of the Cricket, TigerMoth, and Woolly Bear camper trailers, recently announced a new 18-foot-long model that comfortably sleeps 4 adults, weighs under 2,300 pounds and can be stored in a standard length and height garage.
The Houston-based company will introduce the new camper trailer, its name, and promotion plan to dealers attending the Elkhart Open House on Sept. 18 to 22.
“Our dealers wanted something with more sleeping room to round out our family of products beyond the Cricket, which is designed for two adults and two younger children,” said Finney. “The No. 1-selling trailer for the past decade is a 20-foot trailer that sleeps four adults. This is our version of that.”
Dealers will have an opportunity to learn more about the amenities tailored for anyone leaning toward rugged camping and adventure.
“TAXA Outdoors has a reputation for making really cool, comfortable and secure equipment for camping … everything is secretly designed for me, my family, and my car,” said Finney, who invented the Cricket for himself, his wife, and two young children in 2010.
He decided to put design pen to paper for the 18-foot-long model, now that his children have grown.
Before he designs a new model, Finney says he writes down exactly what he wants the product to accomplish and its limitations, with the overarching philosophy of TAXA Outdoors in mind. For Finney, that means getting dirty, cooking on a campfire, having a daytime adventure, and sleeping comfortably.
“When I was designing the Cricket, I thought I was inventing the anti-RV,” said Finney. “The majority of RVs are like houses on wheels, and that is really sad because the whole point is to leave your house at home when you are going camping. The house-on-wheels formula leads to horribly ironic things, such as bringing a vacuum cleaner with you to a national park.”
Finney said his focus changed after launching the Cricket because TAXA Outdoors products have proven there is a sizable untapped market of people who will use a properly designed RV to immerse themselves in the outdoors.
“Lots of our customers never considered owning an RV,” he said. “They were backpackers who thought of RVs only as things that you were stuck behind on the highway.”
Finney sees further potential in the market TAXA Outdoors is cultivating. The RV industry expects to post about $20 billion in sales this year, but the outdoor industry expects to post about $800 billion in sales, and “a lot of those people will be interested in our products,” he said.
As a former senior architect at the Habitability Design Center for the National Aeronautics and Space Administration (NASA) in Houston, Finney makes it a point to utilize every centimeter of space in TAXA Outdoor products. The new 18-foot unit is no exception.
“Even the ceilings have bungee cords and safety nets,” Finney said. “What you might hang up there depends on whether you’re 70 or 20 – whether it’s a fly rod or a sweaty t-shirt. But the fact remains that you’ve got plenty of space to stow your equipment.”
The new model has several convenient locations inside and out to lash bicycles, kayaks and larger outdoor equipment.
“Architecturally, we’ve thought about what you can see on the inside from end-to-end,” Finney hints about the new model. “But we also considered what you see from the inside to the outside. People are going to love the layout.”
For more information about TAXA Outdoors and to schedule a guided tour of the new model at Elkhart’s 2017 Open House, which runs from Sept. 18 to 22, contact Emily at 616-622-3073 or [email protected].