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Temporary Lot Turns Permanent for Dealer

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chesaco

With 40 percent of the market share in the state of Maryland, Chesaco RV is the largest recreational vehicle dealer in the Old Line state, according to its manager.

Last March the dealership expanded into the state of Pennsylvania by opening a sales lot in Shoemakersville.

General Manager Noah T. Ingram said it wasn’t necessarily meant to be a permanent location, but it turned out the demand for RVs is high in Berks County.

“We rented this property to put a couple of RVs on it so that we could be of service to people attending (the Hershey, Pa.) show,” Leedy told the Reading Eagle.

But once the property was rented, Ingram said the dealership decided to keep the location to see what could happen in the Berks County area.

“It turned out the market is really good,” he said. “Maybe it’s because of Cabela’s in Hamburg, since we share many of the same customers.

“This is a good economy, and we are doing very well here, but Pennsylvania is a whole new beast for us,” he said.

Ingram said demographics come into play when deciding which units to carry.

“Every market has its own niche,” he said. “People in this area work hard and hold onto their money, so they are looking for vehicles that can offer added value.”

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