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Exclusive: The Keller Show Returns Live to Pa.

Keller MarIne

After being forced to take last year off because of COVID-19, the Keller Marine & RV show returned to the comfortable confines of the Hershey Lodge & Convention Center in Hershey, Pa., Monday for day one of the two-day show.

“I like it. I love it,” said a smiling Mike Keller, owner of Keller Marine & RV, which puts on the annual show. “Dealers are standing here talking to other dealers. That’s what it’s all about.”

Keller Marine & RV
More than 80 people attended the opening of the show, which featured new products from select vendors.

The show began with a presentation by select vendors who paid to show the dealer-audience what was new that they wanted to highlight.

“It’s a great dealer turnout,” said Eric Hahn, director of sales for Montgomery, Ala.-based Star brite. “Dealers seem to be stocking up for next year.”

According to Lori Morrow, Mike’s sister and the director of marketing for the business , there are more than 300 dealers and about 120 vendors attending this year’s show.

About 70 percent of the attendees are there for the RV side of the show, she said, and the rest for the marine portion. That split used to be a lot narrower a few years ago, she said, but lately the RV world has exploded in popularity.

Having no show at all in Pennsylvania last year was tough, she said, as was watching several long-time businesses they work with not last through the pandemic shut-down period. That’s why this year’s show feels just a little special, Morrow said.

“We’re very blessed with a lot of customers who are very loyal and are like family,” she said.

Keller Marine
Eric Hahn of Star brite shows off his company’s newest product, the Magic Sponge + Scrub
Keller Marine
Doug Nortthcutt,, left, national sales manager for Demco, shows the company’s Recon Manual Slider Fifth Wheel Hitch to a couple of dealer reps.
Keller Marine
The large Airhead display took attendees’ minds off the chilly Thanksgiving week weather outside the Hershey Lodge on Monday.

 

 

Tony Kindelspire

Tony Kindelspire is the digital content editor of RV PRO magazine.

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