The Shyft Group said it will highlight its industry leadership and integrated brand strengths at Work Truck Week 2024 in Indianapolis, March 6-8.
Showcasing the latest in innovations and customer-centric solutions, the company aims to meet the evolving needs of diverse business sectors with cutting-edge vehicle designs and functionalities, it said.
“We’re highlighting the unique strengths of seven of our nine brands while promoting collaboration and customer-sharing strategies among those brands. This synergy ensures specialized, customer-focused solutions and leans into the collective expertise of our diverse brand portfolio,” said Shyft CEO John Dunn. “Our consultative Work-Driven Design approach means that work trucks for every vocation – from construction to carpentry and plumbing to service maintenance – are engineered around customer input and the real needs specific to their business.”
The Shyft Group’s exhibit (booth #2927) reflects its commitment to delivering value-driven, customer-focused work truck solutions, the company said, including:
- Utilimaster: Showcasing the Rapid Driver Cooling System for increased driver comfort, safety and productivity with interactive display and a new model design for the Aeromaster Walk-In Van, including rivet-less sidewalls.
- Blue Arc EV Solutions: Highlighting the all-electric commercial-grade Blue Arc truck with a 200-mile plus range, leading the shift towards sustainable transportation.
- Royal Truck Body: Featuring the new XP Service Body with endurance coating for extreme weather resilience.
- DuraMag: Presenting the adaptable Canopy Body, designed for comprehensive fleet solutions.
- Magnum: Showcasing the robust Commander Headache Rack; a new, versatile toolbox for enhanced storage and organization; and a new customer-centric website.
- Builtmore: The Shyft Group’s Builtmore and Utilimaster brands introduce the Isuzu Fast Build Program to meet the increasing demand for work-ready chassis and bodies. The program offers turnkey products with quick availability and competitive pricing, providing a streamlined solution for work truck needs.
- Strobes-R-Us: Demonstrating the Work Ready Package streamlines vehicle configuration with an easy to install bumper-to-bumper lighting system for efficiency and customization.
The company will host a press conference on Wednesday, March 6, from 4:45–5:10 p.m. at booth #2927. Dunn will address the company’s latest advancements in work truck innovations, accessories and last-mile delivery solutions with a focus on driver safety and comfort.
The Shyft Group will also participate in the Work Truck Week Ride & Drive, taking place from 11 a.m. to 3:30 p.m. on Wednesday and Thursday, March 6 and 7. Shyft joins the Ride & Drive with its all-electric, Class 3 walk-in delivery van from Blue Arc EV Solutions.
