Thetford and Thule Seek Chinese Expansion
Thetford and Thule RV Products announced a distribution partnership in the Chinese RV market.
Both companies say they have a shared ambition to claim pole position in their product range in China. Thule believes that Thetford, as a supplier with an established sales network in the Chinese RV market, is the solid partner required to accelerate its Chinese business development.
“We believe in a solid partnership,” said Stéphane Cordeille, CEO at Thetford. “Both Thule and Thetford are strong A-brands in the RV market and we do have similar company cultures, which is a boundary condition for a strong cooperation. This partnership will bring a win-win situation, for both our Chinese OEM’s and for the Thetford/Thule combination.”
Added Filip Van der Linden, managing director at Thule NV: ‘Thetford and Thule are complementary to each other. You could say, where Thetford is taking care of a big part of the inside of an RV, Thule is taking care of a large part of the outside.”